Newsletter Winter 2016

June 01, 2016 posted in Newsletters

So, the store in Rozelle has closed its doors and the sky hasn’t fallen in.  In the last few weeks of trading, we had many of our dear, long-standing and familiar customers popping in for a chat and to wish us well … all quite emotional!  However, everything went to plan and we know local customers are already very happy with the complete range available at the Herbie’s store-within-a-store at Essential, just up the road.

Crunchy Salad Sprinkle

You may remember that we told you of our visit to Kashmir last October.  Whilst over that way, we called on one of our very good suppliers in Gujerat, in the north-west of India. The large order we placed with them then has just recently arrived at our door, and we have some exciting new products as a result.  Can you imagine a flake made from a rolled coriander seed?  It’s the same principle as oat grains being rolled to make rolled oats.  These coriander flakes are roasted, crisp and crunchy, and we have had great fun making Crunchy Salad Sprinkle for you.  It’s a sort of miniature trail snack, and we’ve used it for rolling healthy snack balls, topping a pie, and finishing salads.  You’re going to love it!

Fennel Seeds

For some time we have been unhappy with the quality of the best fennel seeds available to us, but have been reluctant to discontinue supply as we know that average fennel is better than no fennel at all.  But all is well again now, thanks to our new shipment of beautiful, bright, top-quality fennel seeds.  And the best of all – there’s no price difference!

Jaggery Powder

Another new product exciting us is Jaggery Powder Instead of trying to hack pieces off your solid block of jaggery, you can now have it in a powder.  (If the powder clumps due to the lack of free-flow agents, just break it up with your fingers or a fork.) Jaggery is believed to be healthier than white sugar, and has a nutritional profile similar to brown sugar and panela (non-centrifugal raw sugar).  It has so many uses, not only for your Indian and Asian recipes, but for its rich, mellow flavour as an optional sugar in your cooking.  (Poached pears, anyone?)

Box of Ideas

Once again we have a new Box of Ideas for the new season.  Winter is a time for comfort food, so prepare for warmth and enjoyment.  We’re thinking crunch this season, so expect crispy toppings and some pleasing textures. We’ve included some great ways to use the new Crunchy Salad Sprinkle, as well as the ever-popular Crusting Mix, Sambar Powder and our lovely Jaggery powder.  In testing the recipes, we realized that just one pack of Crunchy Salad Sprinkle just wouldn’t go the distance, so we’ve set a precedent by including two packs so that you can make all the recipes!  In a snowy-white winter box, it retails, as usual, for $25.00.

Zalt

There are so many products new at Herbie’s right now!  Just hitting the shelves is Zalt.  That’s right, it’s not salt, but Zalt.  When your medical practitioner tells you to cut the salt from your diet, this is the one for you.  With a total sodium content of just 24 milligrams per 100 grams, it’s a zingy blend of black lime, amchur (green mango powder), paprika, onion, bay leaves and ginger, to bring interest and flavour to your food.  Not just for a low-sodium diet, it’s a great seasoning for all sorts of food, from boiled eggs and roast veggies to French fries.

Herbie’s Product Quality

A recent spot check done by Choice Magazine on oregano found that more than half the brands checked contained oregano that had been adulterated with the leaves of olive and sumac. Herbie’s Spices was one of the few brands to contain 100% oregano.  Of course, our customers were not surprised, but it’s nice to be recognised when it comes to quality. People have asked us, how do we know whether a herb or spice is adulterated with other matter?  Basically, it comes down to experience, (and over 45 years in the business has certainly given us that) and being prepared to pay a fair price for a good product.

The Spice and Herb Bible, Third Edition

Herbie’s brilliant book, The Spice and Herb Bible, Third Edition, has sold so well that we are almost out of stock of the soft-cover version.  This has given us an opportunity to be a bit lavish, and we have reduced the price of the hard-cover version to the soft-cover price.  So hard-cover books are now priced at $39.95, which is $10.00 less than their usual price.  This costing will be in place for a limited time, until the Canadian publisher has re-printed more soft-cover books.

Well, that’s it from us.  Happy Spicing!

Herbie and Liz

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